![]() ![]() Confused about the relevance of the topic to them.Frustrated that they need to learn the topic.Marketing departments have to find a way to educate consumers about why they need something before they will purchase it. Consumers who are currently unaware that they need a product.They say “why do I have to learn this useless stuff?” A student just starting school who doesn’t realize the importance of schooling.We might also call this stage a state of ignorance. This is because the learner “doesn’t know what they don’t know”. ![]() They are both incompetent and do not know that they are incompetent at the topic. Unconscious incompetence is the stage of learning where the learner knows nothing. The 5 stages or ‘levels of learning’ are explained below: Stage 1: Unconscious Incompetence In educational psychology and sport coaching, there are 5 stages of learning or ‘levels of learning’.Īs a learner moves through the 5 stages, they develop increasing levels of competence and skill. ![]()
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